It's late and I'm tired, so I'll make this quick. Hasbro's latest ROM trademark filings—yes, there are two—are nothing to get too excited about.
They started with eight: four each for ROM and ROM THE SPACEKNIGHT for four different categories of goods and services. They abandoned all the latter*, but the four for just ROM were approved . . . at different times. That gave Hasbro only six months to use each in commerce. That means they had to actually sell, or at least advertise, something called ROM. However, they're allowed five six-month extensions for a total of three years. Two of them, the ones for toys and paper goods, have reached their maximum extensions and completely expire in January 2013.
So do you want to guess what the two ROM trademarks Hasbro has re-filed for are? If you guessed toys and comic books, you nailed it. I could be wrong, but it appears to me that Hasbro is simply starting the process over for another three years.
One interesting note, however, is that the new trademark applications are much more specific about what they're being filed for. The first is for "comic books" (without all the other paper goods you could think of) and the second is for "toy action figures and toy
robots convertible into other visual toy forms". So apparently Rom might be made into a Transformer. Ugh.
* The one for paper goods was abandoned because Marvel trademarked "Spaceknights" for comic books back when the 2000 limited series was published. If I told you registered trademarks had to be renewed every ten years, you might say, "but that means Marvel's reprinting of it this year is too late!" And you'd be right. But that's okay, Marvel's submitted a couple of "specimens" in the meantime to keep the trademark active. Would you care to guess what? Why, the OHOTMU entries. One's from the "All-New OHOTMU A-Z" in 2006. The other one is apparently from last year, but I'd have to dig to find the exact comic it came from.
[Next trademark update]